The Judges will be looking for an independent retail business committed to offering excellent levels of service to each and every customer. The winning retailer will have provided shoppers with a comfortable, friendly, personal and professional service.

Independent retailers will be viewed as independent owners with three or less stores.

This category will be judged by Mystery Shoppers who will assess:

• First Impressions
• Acknowledgement and Greeting
• Customer Care
• General Interaction with the Customer
• Meeting/Exceeding Customer Expectations
• General Retail Standards
• Store Services

Mystery shopping visits will be conducted during October 2008