The Judges will be looking for a branded retail business committed to offering the highest levels of service to each and every customer. The winning retailer will have provided shoppers with a comfortable, friendly, efficient and professional service.

This category will be judged by Mystery Shoppers who will assess:

• First Impressions
• Acknowledgement and Greeting
• Excellence in Customer Care
• General Interaction with the Customer
• Meeting/Exceeding Customer Expectations
• General Retail Standards
• Store Services

Applications are invited from multiple retailing companies. A multiple retailer will be viewed as a company with four or more branches through out Northern Ireland.

This category is judged by mystery shopping. Mystery visits will be conducted during October 2008.