This award is open to all service and tourism businesses that are committed to offering the highest levels of customer care to each and every customer. Customer Service can make a real difference to economic performance across the service sectors.

This category will be judged by Mystery Shoppers/Telephone Interviews who will assess:

• First Impressions
• Telephone manner
• Acknowledgement and Greeting
• Customer Care
• Services
• Product Knowledge
• General Interaction with the Customer
• Meeting/Exceeding Customer Expectations

Mystery visits will be conducted during October 2008.