This award is designed to attract applications from licensed and unlicensed premises. Mystery shoppers will be looking for well-maintained premises with appealing décor and ambience that offers a comfortable environment suitable to their target market clientele. Additionally the winner will have a history of involvement in partnership.

This category will be judged by mystery shoppers who will assess:

• Impact of Exterior
• Décor and Layout of the Interior
• Ambience of the Premises
• Customer Care
• Product Range & Services
• Hygiene & Cleanliness
• Entertainment
• Appropriate Levels of Security

Mystery visits will be conducted during October 2008.