This category is open to all business that, during the last year, have implemented a marketing event or campaign. Judges will be evaluating creativity and dynamism as well as good planning and implementation, cost effectiveness, success and evaluation.

Please provide the following information on 4 pages of A4 paper.

1. Please describe your marketing initiative
2. Outline how you executed and implemented the initiative providing details of media used and budget
3. Illustrate how your marketing has an edge over your competitors
4. Detail and evaluation methods used and the degree of which the marketing approach has been successful